The growing importance of Video Management Systems
In the ever-evolving digital landscape, businesses and corporations constantly seek new ways to produce engaging content that appeals to their target audiences. Considering this dynamic setting, the importance of online video content is growing each year among the content producers, along with its influence across audiences.
Video is, beyond doubt, among the most efficient marketing channels for businesses and corporations. It is invaluable for attracting audience attention, communicating messages in a clear and immediate manner and promoting brand identity. These are facts recognized by the majority of advertisers and, according to recent research, about 81% of companies that are producing video content, recognize its superiority over other media formats. At the same time, an increasing amount of users (over 55% of total Internet users) spend at least a few minutes daily watching video content the encounter online.
Popular video content platforms, such as YouTube and Vimeo, base their commercial success on the popularity and effectiveness of this interactive medium. For a large number of businesses, their dependence on these platforms is considered nowadays common practice. But it still remains a strategic choice that comes with severe restrictions on hosting and, above all, on content management. Security risks are also of concern.
What exactly is a VMS?
With a Video Management System (VMS) businesses and corporations gain control over their video content while, at the same time, benefiting from a functional user environment. VMS systems are accompanied by a multitude of tools that facilitate hosting, management, delivery and data analysis for the efficiency of each video entity. Consequently, it comes as no surprise that VMS systems is a necessary investment for businesses and corporations that are producing and delivering video content on a regular basis.
In more detail a VMS platform offers a remarkable set of benefits, such as:
· Uninterrupted content management in all stages of the video delivery process chain, from the uploading and publishing, to scheduling delivery across different social platforms. In addition to the above, it allows remote access from any place with internet connection to the full repository of video content and to the management tools, while relieving administrators from the burden of needing sophisticated technical knowledge or acquiring specialized equipment.
· Storing large amounts of data and supporting high-definition video formats, thus sustaining the original high quality for viewers to enjoy. It goes without saying that video delivery is flowing and lag-free, with automated optimization for mobile devices (smartphones and tablets), features that further enhance the users’ viewing experience.
· Multi-level security features that prevent any possible external threats
· Monitoring and Analytics features for the efficiency and/or popularity of the video content delivered. Businesses benefit from receiving valuable KPIs such as total viewing time, audience behavior and demographics, total video views etc.
Case Study: A VMS solution for the Greek Parliament
Foreseeing early on the growing potential and benefits of VMS systems, NEMO has already established its position as a leader in the field over the years, through the implementation of integrated VMS solutions for businesses and corporations.
Among the numerous VMS projects NEMO has worked on, the one that stands out as the most challenging, is the digitization of the audio and visual archives of the Greek Parliament. The project included the installment of NEMO’s VCMS service, STREAMVIDEOLABS.com© and the simultaneous utilization of the Greek Parliament’s cloud infrastructures. NEMO’s solution is used internally by the Greek Parliament TV Channel for archiving and managing of its video and audio content in its totality. The solution has been active for two years now and about 2.300 videos of total storage space of 12.3TB and 5000 hours of video time are being managed.
On top of the benefits of other VMS solution, STREAMVIDEOLABS.com does not require sophisticated hardware setups and can be customized to the specific needs of each project. It readily cooperates and can interconnect with other systems (through XML, Web Services, API etc.), allowing it to fulfill any specialized demand and comes with a fully configured (HTML 5) video player.
Finally, STREAMVIDEOLABS.com comes with numerous advanced content categorization and archiving services, while all popular commercial video players and the monetization capabilities of video content are fully supported.